Marketing

Independent films and Blockbuster films are obviously marketed in a very different way.
For example. The film 4 film This is England is marketed in a very different way to say Mission Impossible. On the poster for This is England, it is billed as "A film by Shane Meadows". This is showing that the director and writer of the film is more famous than any of the actors in it, even if only in an independent film community. This isn't the case with most blockbuster films. They are more often sold by the faces appearing in the film (in Mission Impossible's case, Tom Cruise.) And the film's poster really proves this; Only Tom Cruise's face is shown on the poster, along with the title. Contrasting This is Englands poster showing all the main characters. Also, blockbusting films often have big premiers for publicity, with the main actors appearing. This is the case for Mission Impossible. The marketing for an independent film like This is England usually just includes posters and trailers. The trailer for This is England mostly shows the happy sides of the film, and towards the end shows the darker sides. This is probably because viewers might be put off if the trailer makes the whole film seem dark and depressing. This markets the film well as it shows that its not just a completely happy or completely dark film, it has multiple sides to it. This is contrasted by the trailer for Mission Impossible, which really only shows a small portion of actual plot, and then lots of action scenes, further backed up by the climactic themetune.