4. Who would be the audience for your media product?

During the planning our media piece, we weren't quite sure of what age rating we would give it. The audience was most likely to be fans of films of a similar nature. Whilst making the film we began realising that we had some violence, swearing, and also some very touchy subjects. To check rating we used the British Board of Film Classification's rating guidelines. The BBFC claims that for a film of certificate fifteen rating, it can contain scenes of drug taking, horror, strong language, nudity, sex and violence. However, it cannot promote the misuse of drugs, and cannot contain sadistic or sexual horror, dangerous imitable behaviour cannot be shown in detail (suicide, self harm), and strong language and sexual behaviour should be not shown in detail or too often. Our media production is safely in the boundaries of a 15 certificate, as it only uses mildly strong language but not often, no use of drugs, no nudity or sexual references or dangerous imitable behaviour. There is minimal violence in the piece, but what there is of it isn't overly violent anyway.
Most of the films we looked at were a PG rating, apart from Pan's Labyrinth (15) and The Imaginarium of Doctor Parnassus (PG-13). Because our film is closer to Pan's Labyrinth we settled on 15. This rating is a good rating as it means older fantasy fans can view, and also fans of darker fantasy films would feel more inclined to view it than they would if it were a PG.